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Hong Kong, 2 March
2004 -- CPCNet, a CITIC Pacific company (SEHK:
267), has appointed pan-Asia consultancy Shout Communications
to provide marketing communications support for the
company’s operation in the Asia Pacific region, including
Hong Kong, China, Taiwan and Singapore.
Shout will help CPCNet develop an ongoing marketing
communications program spanning strategic counseling,
media relations, event management and literature production.
The program aims to boost awareness of CPCNet’s brand
and its winning network-based communications solutions
and services in the region.
“With economic recovery in Hong Kong and strong growth
in mainland China, there is an upsurge in the demand
for communications solutions to connect companies or
offices in different parts of the world into China,”
said Benjamin Fung, Vice President, Marketing, CPCNet.
“We are optimistic about the growth potential in this
market and an effective marketing communications strategy
will further support our aggressive expansion plan this
year.”
“We are thrilled by the privilege of becoming CPCNet’s
communications partner in the region. CPCNet has been
delivering high quality products based on advanced technology
to customers since its early days. Shout’s expertise
in marketing communications will definitely help CPCNet
reinforce its strong position in Asia Pacific,” said
David Ko, Managing Director, Shout Communications.
In addition to appointing Shout, CPCNet will continue
to utilize the services of Coda Marketing Communications
as its creative agency to oversee all advertising and
marketing collaterals, and Mindshare as media specialist
for media planning and buying.
About CPCNet Hong Kong Limited
CPCNet Hong Kong Limited, a wholly-owned subsidiary
of CITIC Pacific (SEHK:267), is a new generation carrier
headquartered in Hong Kong, connecting the world to
over forty other cities in China. The carrier of choice
for corporate customers in the Asian region and around
the world requiring seamless connection to China, CPCNet
is set apart for its breadth of knowledge of and connections
in the Mainland market.
By owning and managing the transparent fully meshed
backbone network, CPCNet is able to independently offer
TrueCONNECT™, the advanced MPLS-based IP
VPN service, and a whole range of communications
products and services including GlobalCONNECT, global
data services, AlwaysCONNECT high availability mission
critical connection solutions and the Secure-In-One
multiple function managed security service, along with
an array of other IP-related applications and services.
For more information about CPCNet, please visit www.CPCNet.com.
About Shout Communications
Shout Communications is a public relations and marketing
consultancy that serves clients from a variety of industries,
including Information Technology, Telecommunications,
Hospitality Management, and FMCG. It differentiates
itself by its innovative use of the Internet to deliver
value-added services, its results-oriented culture,
bias towards action, and intense focus on customer service.
Headquartered in Hong Kong, Shout operates offices in
Beijing, Seoul, and Singapore, with affiliates in most
major Asian cities. For more information, please visit
www.shoutasia.com.
Media Contact:
Priscilla Wat
Phone: 852-2170-7536
Email: mediaenquiry@CPCNet.com
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